Video is Still King...YES I did say that

For anyone who reads this blog, I could see how you might think that I am anti TV, Print, Radio, DM etc...well, to some degree you are right. But it's important to clarify things. I think BAD traditional advertising is a waste of money and when BAD creativity meets BAD medium you have an expensive disaster on your hands. Just turn on your TV...you will see what I mean.

With that being said...I have always thought that Video is King. There is nothing that can tell your story like video. If done right. Maybe the exception is your customers talking to each other; thats pretty good too.

Take a look at this Hyundai Commercial. No fancy graphics, No fancy voice over. No cute little jingle (BTW to all of the car dealers out there...STOP WITH THE $&#^% JINGLES!!!!!!!!)

I think it says enought by itself to make people think. Making people think and is good. Letting them have an inner dialogue (without you SUPER smart marketers telling them what to think) is much better. Almost perfect. Hats off to Initiative Media, Los Angeles for their work.