I want to inspire you in a deeply profound way by showing you a video, but before I do I want to make a comment about what you are about to see. This is a clip from the television series "The West Wing", where Toby Zeigler (the communications director for the White House) addresses his team after one of them leaked a devastating quote to the press. What I find so profound in this clip is this...it's an absolutely perfect example of how leaders can and should be leading people today. It's inspirational, real, and grounds everyone is a single belief, a single value system and engages everyone of his staff members to become part of something bigger than themselves. At the end of the clip, Sam Seaborn (the Deputy Communications Director) says "that was completely unexpected" as if to be surprised that he didn't rip someone's head off. It's so easy as a leader to take the "iron fist" route but truth be told, it might get results, it might satisfy your inner desires to be the "boss", but at the end of the day its leadership like this that builds Brand Champions. If you are in a leadership position, I would ask that you watch this clip, and ask yourself how you could emulate these words and think about how that might help you build a better team. Ask yourself, if you were working for Toby, how would this have affected you?





Great good info... congratulations, I want to inspire you in a deeply profound way by showing you a video, but before I do I want to make a comment about what you are about to see.
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