intro
This blog is a resource for marketing executives who want to move beyond traditional advertising. Mr. Stacy Gentile, the President / CEO of Jordan Philips has interviewed and consulted more than 300 of the country's leading CMOs. If you are interested in internal branding or employee engagement, you are in the right place.
Blog Roll
- 150 Marketing Blogs
- Ad Age
- Ad Freak
- Ad Week
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- AIGA Design Archives
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- Change This
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- Get Fresh Minds
- Guy Kawasaki Blog
- IDEO
- Jack Morton
- Jordan Philips, Inc.
- Kevin Roberts
- Marketing Dashboards
- Marketing Headhunter
- MarketingProfs
- Martin Lindstrom
- MIAD
- Patricia Fripp
- Presentation Zen
- Rocket BOOM
- Rockwell Group
- Ron Shevlin: Marketing ROI
- Seth Godin
- The Dieline
- The Organic Blog
- Tom Peters
- TP Wire Service
- Trend Hunter
- Trend Watching
- Virginia Postrel
- Ziba Designs
- ZipSKinny
RSS Feed
Archives
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Items of interest
Now Reading
Must Read
Robin Landa: Designing Brand Experience: Creating Powerful Integrated Brand Solutions
John Caples: Tested Advertising Methods (Prentice Hall Business Classics)
Bernd Schmitt: There's No Business That's Not Show Business: Marketing in an Experience Culture
Shaun Smith: Managing the Customer Experience: Turning Customers into Advocates
Paul W. Farris: Marketing Metrics: 50+ Metrics Every Executive Should Master
The next time someone says you can't track and measure marketing, show them this book.Kevin Hogan: The Science of Influence : How to Get Anyone to Say "Yes" in 8 Minutes or Less!
